PRIVACY POLICY
Who we are
Automation Switch (“we”, “us”, “our”) operates the website at automationswitch.com. We publish automation guides, operate a skills directory, and provide tools for teams building with AI and automation workflows.
For the purposes of UK GDPR and the Data Protection Act 2018, Automation Switch is the data controller for personal data collected through this site.
What personal data we collect
Newsletter subscriptions
When you subscribe to our newsletter or sign up for the free 5-day guide, we collect your email address. This is the only personal data required. We do not ask for your name.
We also record where the sign-up came from (for example, the page and the advert or campaign that brought you to it) so we can see which of our pages and adverts are useful.
Founding waitlist
When you join the waitlist for Reprogram Your Personal OS, we collect your email address and, if you choose one, the destination you want first (for example, AI-assisted video creator). No payment details are collected; joining the waitlist costs nothing.
Skills directory submissions
When you submit a skill source to our directory via the submission form, we may collect:
- Your name or organisation name (optional)
- A URL for the submitted resource
- Any contact information you voluntarily provide
Usage data
The site uses Vercel Web Analytics and Google Analytics to measure visits and interactions, and Microsoft Clarity for interaction analysis and session recordings.
Advertising measurement (Meta Pixel)
If you accept marketing cookies, some pages load the Meta Pixel. It tells Meta (Facebook and Instagram) that you viewed the page and, if you sign up, that a sign-up happened, so we can measure and improve our adverts. Meta may link this to your Meta account under its own privacy policy. We never send your email address to Meta. If you reject marketing cookies, or make no choice, the pixel does not load.
Research downloads
We keep anonymous daily counts of successful research-file responses, including the file, version, link source and a broad request category inferred from the user agent. These counters contain no email addresses, IP addresses, full user agents, cookies or reader identifiers. We do not track what you do with a file after downloading it.
Technical data
Our hosting infrastructure (Vercel) may log standard server access data including IP addresses and browser type. This is processed by Vercel under their own privacy policy and is not used by us for profiling or marketing.
How we use your data
| Data | Purpose | Legal basis (UK GDPR) |
|---|---|---|
| Email address | Sending the free 5-day guide, the weekly newsletter and founding waitlist updates | Consent (Art. 6(1)(a)) |
| Destination choice and sign-up source | Tailoring what we send you and measuring which pages and adverts work | Consent (Art. 6(1)(a)) |
| Meta Pixel events (page views and sign-ups) | Measuring and improving our adverts on Facebook and Instagram | Consent (Art. 6(1)(a)), given through the cookie banner |
| Skills submission data | Reviewing and publishing skill sources | Legitimate interests (Art. 6(1)(f)) |
| Server logs | Security and infrastructure operations | Legitimate interests (Art. 6(1)(f)) |
We do not sell or rent your personal data. We share advertising measurement events with Meta only when you accept marketing cookies, as described above.
Third-party services
We use the following third-party services that may process data on our behalf:
- Vercel: hosting, CDN and web analytics. Processes server logs and usage measurements. Vercel Privacy Policy
- Google Analytics: website traffic and interaction measurement. Google Privacy Policy
- Beehiiv: email delivery for the newsletter, the 5-day guide and the founding waitlist. Stores your email address, sign-up source and destination choice. Beehiiv Privacy Policy
- Meta Platforms: advertising measurement through the Meta Pixel, loaded only after you accept marketing cookies. Meta Privacy Policy
- Microsoft Clarity: interaction analysis and session recordings. Microsoft Privacy Statement
- Sanity: content management system. Stores article and tool data, submitted forms and anonymous research-download counts. Sanity Privacy Policy
We use Next.js Google Fonts integration, which downloads and self-hosts font files at build time. No font requests are sent to Google servers at runtime.
Cookies
The analytics integrations described above may use cookies or browser storage. The research-download counter itself does not set cookies or create a persistent reader identifier.
Marketing cookies. The Meta Pixel sets cookies and loads only after you choose Accept in the cookie banner. Your choice is stored in your browser. You can change it at any time with the Cookie choices link beside the sign-up form on that page.
Our infrastructure may set strictly necessary session cookies required for technical operation. These do not track you across sites and expire at the end of your session.
How long we keep your data
- Newsletter email addresses: retained until you unsubscribe or request deletion
- Skills submissions: retained for as long as the submission is under review or published in the directory
- Research-download counts: retained as aggregate historical usage totals, without reader identifiers
- Server logs: retained by Vercel in accordance with their data retention policy
Your rights
Under UK GDPR, you have the right to:
- Access: request a copy of the personal data we hold about you
- Rectification: request correction of inaccurate data
- Erasure: request deletion of your data (“right to be forgotten”)
- Restriction: request we restrict processing of your data
- Portability: request your data in a portable format
- Object: object to processing based on legitimate interests
- Withdraw consent: unsubscribe from the newsletter at any time using the link in any email we send you
To exercise any of these rights, contact us at privacy@automationswitch.com. We will respond within 30 days.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
Children's data
This site is not directed at children under 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, contact us immediately at privacy@automationswitch.com.
Changes to this policy
We may update this privacy policy from time to time. Material changes will be noted with an updated “Last updated” date at the top of this page. Continued use of the site after changes constitutes acceptance of the updated policy.
Contact
For any privacy-related questions or requests:
Email: privacy@automationswitch.com
Website: automationswitch.com