- Sources and context.
- Link to the underlying material, explain where it came from and keep its date in view.
- Methods and uncertainty.
- Explain what was examined, what the findings suggest and what the evidence cannot tell us.
- Research and testing.
- Distinguish documentation research, worked examples and recorded testing. Keep advertised expectations separate from observed work.
SEE THE APPROACH
Our Forward Deployed Engineer study examines employer descriptions; it does not measure how common the role is. Our audit of 103 publisher sites records configuration signals, rather than AI traffic or inclusion.