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Working with clients? Stay ahead of what they ask for.

AI NOW · EMERGING TECH NEXT

Build the tech skills and systems for the future you want.

Explore emerging technologies, understand how they connect, and discover practical ways to shape your work and future.

WHY WE EXIST

Curiosity, connected
to your next step.

Automation Switch was founded to explore the convergence of emerging technologies and how people and businesses can put them to useful work.

As technologies connect, they change the work people do, the skills they need and the systems they can build. We help you examine those changes and find a practical place to start.

WHO IT’S FOR

Start where you are.

You do not need a new job title to start exploring. Bring a question about the work or future you want.

MOVING INTO OR ACROSS TECH

Work out your
next move.

Explore emerging areas of work, understand what employers describe and decide which skills you want to build. Our role studies make their sources and limits visible so you can judge what is useful to you.

Explore roles and careers

CONSULTANTS & FREELANCERS

Stay ahead of what
your clients ask for.

Understand changing capabilities, compare tools and find practical approaches for your next client project.

Explore client-work resources

Building a business or developing within your current role? The research, guides and references are here for you too.

WHAT YOU CAN USE HERE

From a question
to a useful next step.

Start with your goal. Work backwards with practical AI research, skills and workflows.

Stories and films.

Get curious about a changing technology or area of work. Watch the story, then read the context, sources and qualifications behind it.

Watch the films and read the stories

Research and comparisons.

Look at the evidence behind a role, a tool or a decision. Find published methods, source material and datasets where they are available.

Explore the research

Practical guides and references.

Choose a small task, try an approach and check the result. Use our guides, reviews and directories when you need a starting point or a useful reference.

Start with a practical guide

HOW WE WORK

Show the basis.
Keep the limits visible.

A useful next step starts with knowing what a claim rests on.

Sources and context.
Link to the underlying material, explain where it came from and keep its date in view.
Methods and uncertainty.
Explain what was examined, what the findings suggest and what the evidence cannot tell us.
Research and testing.
Distinguish documentation research, worked examples and recorded testing. Keep advertised expectations separate from observed work.

SEE THE APPROACH

Our Forward Deployed Engineer study examines employer descriptions; it does not measure how common the role is. Our audit of 103 publisher sites records configuration signals, rather than AI traffic or inclusion.

PART OF SCALETIFIC

Ideas and systems.
Connected by useful work.

Automation Switch is part of Scaletific, which helps businesses turn ideas and operational challenges into digital products and systems that work.

Explore Scaletific

YOUR STARTING POINT

What do you want
to be doing next?

Keep useful references within reach.

For your own work, or your next client question.

The weekly newsletter

Keep your next move in view.

One practical email a week with AI research, useful tools and workflows to try.