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Dove Takes Stand Against AI-Generated Imagery in Advertising

Dove takes a stand against AI generated beauty images

Dove, a well-known beauty brand recognized for its commitment to showcasing authentic representations of women, has boldly decided to use artificial intelligence (AI) in its advertising campaigns. 

In an announcement on Tuesday, Dove declared its refusal to utilize AI-generated imagery to portray “real bodies” in its advertisements. 

Instead, the company will continue employing authentic photographs of women while advocating for promoting more diverse AI-generated images based on prompts about beautiful women.

This move by Dove stands out amidst the widespread adoption of AI technology across various industries. 

While many companies integrate AI tools like chatbots and AI-generated media into their operations, Dove has taken a different approach. 

It believes that AI-generated media may have harmful effects and should be improved.

Dove’s stance marks it as one of the few companies, notably the first beauty brand, to critically evaluate the impact of AI on advertising. 

AnswerConnect, a customer service provider, previously committed to staffing chatbots with real people rather than AI. 

Additionally, major tech companies have pledged to develop technology that can watermark AI-generated content, although such systems are yet to be implemented.

In addition to its pledge against using AI bodies to represent real ones in advertising, Dove has released a “playbook” outlining ways for consumers of generative AI tools to adjust prompts for more diverse and realistic results. 

The company has also created AI-generated photos labeled as such, indicating its efforts to demonstrate the potential for improvement in AI technology to be less harmful to people’s body image and self-esteem.

Dove’s initiative is rooted in its long-standing commitment to promoting body positivity and authentic representations of women. In 2004, Dove launched an initiative based on research that revealed a significant portion of women and girls did not consider themselves beautiful.

This initiative featured unedited, underrepresented bodies and individuals in advertising, a move that aligned with the emerging body positivity movement of the 2010s.

Recent surveys conducted by Dove indicate that a significant number of people have felt compelled to alter their appearance due to online content, regardless of whether it is fake or AI-generated. 

In response to this concerning trend, Dove’s advertisements juxtapose AI-generated outputs with more realistic images of a diverse set of women. 

This comparison aims to highlight the importance of authentic representation in advertising and the potential impact of AI-generated imagery on individuals’ perceptions of beauty.

Dove’s decision to refrain from using AI-generated imagery in its advertising clearly communicates its values and commitment to promoting body positivity and diversity. 

Dove’s stance regarding using AI-generated imagery in advertising reflects its dedication to authentic representation and promoting positive body image. 

As the first beauty brand to take such a stance, Dove sets a precedent for others to follow and encourages greater scrutiny of the impact of AI technology on societal perceptions of beauty.

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