In this article, we will be learning how you too can harness the skills of world-class copywriters like Dan Kennedy and master creative copywriting with ChatGPT. we will see how copywriters use ChatGPT to create copy much faster than usual. We recommend that you familiarize yourself with the basics of copywriting if you truly wish to turn it into a side income or freelancing gig.
How to produce creative copywriting with ChatGPT
ChatGPT serves as a valuable tool for aspiring and experienced copywriters alike. Because it has been trained with practically all the data on the internet, it means that as an aspiring copywriter, you can tap into ChatGPT’s knowledge base and you don’t have to start from scratch.
Furthermore, ChatGPT presents insights into copywriting principles, provides constructive feedback on drafts, and is able to showcase effective writing examples. Finally, ChatGPT can help in refining the art of persuasive and compelling writing, ensuring that as a copywriter you can produce impactful content for your intended audience.
Step 1: Your audience
Understanding your audience is the foundation of successful copywriting. Describe your target audience’s demographics, interests, and pain points, and ask ChatGPT to provide insights into their preferences, motivations, and language style.
It is important that you either already have data on your audience or you have a clear idea of who you want your target audience to be.
For example, you can ask:
Hey GPT, I’m a (your profession) and my audience is mainly (your audience, ex: men between 25 and 35, based in the UK, and interested in technology). Knowing this, can you suggest an approach or any tip I should keep in mind while creating content for (your product, service).
And you can follow up with “based on what we just discussed, how would you do (related task- like, rebuild the sales funnel, create a lead magnet, change the style of the content, etc)”
If you don’t have data yet, you can use ChatGPT to create a buyer persona:
I’m a content creator, I have a website and online courses. Can you generate a template to help me identify my buyer persona?
Step 2: Defining your goals
ChatGPT can assist you in defining goals for your copywriting by providing insights, generating ideas, and offering suggestions based on the information you provide. Here’s how ChatGPT can help you define clear goals for your copywriting:
Clarify your objectives
Start by sharing your broader business or marketing objectives with ChatGPT. For example, are you looking to increase website traffic, boost conversion rates, improve brand awareness, or promote a specific product/service?
Describe your target audience, their characteristics, pain points, and motivations. ChatGPT can help you formulate goals that resonate with your audience’s needs and preferences.
Content type and platform
Specify the type of content you want to create (e.g., blog posts, social media ads, email newsletters) and the platforms where you intend to publish it (e.g., your website, social media channels, email marketing). ChatGPT can suggest goals tailored to different content formats and platforms.
Provide information about your competitors and what they are doing in terms of copywriting and content marketing. ChatGPT can help you set goals that allow you to differentiate yourself and outperform your competitors.
Keyword and SEO strategy
If your copywriting is SEO-focused, discuss your keyword strategy and target keywords. ChatGPT can help you set goals related to keyword rankings, organic traffic, and click-through rates.
Step 3: Know your product or service
On your road to mastering creative copywriting with ChatGPT, you will learn that ChatGPT can assist you in researching the product or service you’re selling and provide valuable insights to enhance your copywriting efforts. Here’s how ChatGPT can help with product/service research and copywriting:
Share details about your product or service, including its features, benefits, and unique selling points. ChatGPT can help you refine and clarify your product or service description to make it more compelling and informative.
Collaborate with ChatGPT to create a strong value proposition that highlights what sets your product or service apart from others in the market.
USPs (Unique selling points)
Identify and emphasize the unique features or benefits of your product or service. ChatGPT can help you craft persuasive copy that communicates these USPs effectively.
Discuss content ideas and formats that can effectively showcase your product or service. ChatGPT can generate blog post topics, social media post ideas, and other content suggestions.
A/B testing ideas
Ask ChatGPT for suggestions on A/B testing variations of your copy to determine which messages resonate best with your audience.
Step 4: Your catchy headline
ChatGPT can assist you in crafting effective headlines for your copy by providing creative suggestions and refining your ideas. Here’s how ChatGPT can help you with crafting headlines:
Describe your content
Begin by explaining the topic and purpose of your content to ChatGPT. Provide a brief summary of the key message or story you want to convey.
Specify your audience: Share details about your target audience, including their demographics, interests, and pain points. Understanding your audience will help ChatGPT tailor the headline to their preferences.
Highlight the value
Describe the main benefit or value proposition of your content. What will readers gain from reading or engaging with your content? ChatGPT can help you create a headline that communicates this value.
Tone and style: Indicate the tone and style you want for your headline. Do you prefer a headline that is formal, humorous, emotional, or authoritative? ChatGPT can generate options that match your desired tone.
Specify the desired length of your headline. Do you want it to be short and snappy or longer and more descriptive? ChatGPT can create options based on your preferred length.
Here’s an example of how you might interact with ChatGPT to craft a headline:
“I’m writing a blog post about sustainable gardening tips for beginners. The target audience is environmentally conscious individuals who are new to gardening. The headline should be concise, around 8-10 words, and have an upbeat and encouraging tone. Can you help me come up with a headline?”
ChatGPT: “Certainly! Here are a few headline options:
‘Get Started with Eco-Friendly Gardening: Top Tips for Beginners’
‘Green Thumb Beginnings: Sustainable Gardening Tips for Newbies’
‘Growing Sustainably: Easy Gardening Tips for Environment Lovers’
‘Planting the Seeds of Sustainability: Beginner’s Guide to Eco-Gardening’
‘Sustainable Gardening Made Simple: Tips for Novice Green Thumbs’
Do any of these resonate with you, or would you like more suggestions?”
Step 5: Highlighting pain points and benefits
ChatGPT can help you highlight the benefits and pain points effectively in your copywriting by providing guidance, generating content, and offering suggestions. Here’s how ChatGPT can assist you in this aspect:
Describe the product, service, or solution you’re promoting to ChatGPT. Share the key benefits or advantages it offers to customers. Ask ChatGPT to craft persuasive and concise statements that highlight these benefits in your copy.
Pain points identification
Describe your target audience and their common pain points, challenges, or problems. Ask ChatGPT to identify and list these pain points.
Request assistance in framing these pain points in a way that resonates with your audience.
Clear call to action (CTA)
Ensure that your copy includes a clear and compelling call to action that directs the audience toward experiencing the benefits or solutions you offer. By providing clear information and objectives related to benefits and pain points, ChatGPT can assist you in crafting persuasive copy that resonates with your audience, addresses their needs, and highlights the value of your product or service effectively.
Step 6: Injecting urgency
ChatGPT can help you inject both scarcity and urgency into your copy to drive action and conversions effectively. Here’s how:
Describe your product or offer to ChatGPT. Ask ChatGPT to suggest ways to create a sense of scarcity around your product or offer. This could include limited quantities, time-sensitive availability, or exclusive access.
Urgency: Explain your goal to encourage immediate action among your audience. Request ChatGPT to provide language and techniques that create a sense of urgency. This might involve using phrases like “limited time offer,” “act now,” or “while supplies last.”
If you have specific promotions or discounts with expiration dates, ask ChatGPT to craft a compelling copy highlighting the limited duration of these offers.
If your product is running low in stock, instruct ChatGPT to create messages that inform customers about the limited quantity remaining and the importance of acting quickly.
Step 7: FOMO (Fear of missing out)
Discuss the concept of FOMO with ChatGPT and ask for suggestions on how to create a sense of fear of missing out in your copy. This might include showcasing the benefits of acting quickly.
Congrats, you now have a really creative copy for the service or product you’re selling. You can even ask ChatGPT to generate a description adapted to text to image tools, and generate visuals with DALL-E or Midjourney. The possibilities are endless, and the world is your oyster.