Marketing and advertising often share common objectives and occasionally rely on the same technologies. However, you also have access to a variety of dedicated AdTech and MarTech. So, what is the
Are you tired of spending too much on paid ads? You may want to try self-service AdTech. Self-service AdTech is a branch of MarTech – it eliminates the need for a
The Internet of Things (IoT) is one of those buzz terms that’s found its way into almost every industry and is thrown around by companies. But what is IoT, and how
Chatbots are becoming more universally prevalent than ever. Even if the technology is still far from perfect, it is still completely functional because it brings essential task efficiency benefits that ease